3rd UX Hack on TravelTech

milabEvents, Blog

The third UX Hackathon was held this week on the topic of Travel-Tech. Students with a background in UX prepared for an intensive day during which they explored the changing needs and challenges in Travel today.

Various tech companies represented the challenges that exist in the market today. Gulliver’s CEO, Ziv Rosen, spoke on the current challenges in the market, where travelers are presented with an enormous amount of flight options with the open-skies policy as well as the huge difference between mobile and desktop applications. Product manager of Setoo’s, Jonathan Arad, which specialize in modular insurance for travel companies, presented the challenge of changing the perception of the audience concerning insurance. Yotam Idan CEO of WeSki, presented the challenge of creating a holistic experience for a specific type of tourism that also includes solving local problems such as collaborations and data mining, that are not available on the Internet.

Participants in the Hackathon included undergraduate students in Communication, postgraduates in Human-Technology Interaction (HCI) and students with a UX background from the Adelson School of Entrepreneurship, as well as students from other faculties. The students explored a particular challenge for several days and presented it at the start of the Hackathon. Among many others, the challenges presented were; planning a trip with a surplus of information, an efficient way to rent a car between tourists visiting and residents traveling at the same time, as well as voice assistance for visually impaired passengers and more.

UX experts, Maya Schwartz of DesinIT and Udi Salant, were joined by judges from diverse fields including UX specialists Hila Manor, Michal Olmert and Iddo Wald from the Lab Team, and Shani Barzel from DesignIT. Final judges were Ziv Rosen, CEO of Gulliver, Tomer Amsalem, Amsalem Tours, Aviram Tzur, Tzur UX, Anat kalinski of Booking.com.

First place went to the “Adoptik” project which created a market place among travelers who want to cancel a flight and those users who want to buy a ticket at discounted prices. Today, most airlines do not allow a change in the name of the ticket. The group presented a correct and accurate user experience. Team members: Bar Wiener, Paz Rothstein and Nadav viduchinsky.

Second place was awarded to “EasyAir”, which allows navigation within the airport, from the moment of entry to the gate. The system balances key user needs, efficient time utilization and the type of navigation the user wants (switching between commercial areas, children’s areas, food) and more. Team members: Adi Sheffler, Yuval Merdena and Yael Halevi

Third place went to “Plan-A”, which dealt with the trip planning challenge for a traveler who does not have time to plan ahead of time. The app combines well-known travel data, personal preferences and existing databases on the network and cleverly offers travelers preferences. In addition, the solution enables the preparation of an individual travel schedule. Team members: Maya Tamir, Ofek Tavor, Tamar Sigal and Nadav Gutman.

Crowd Winner was a project called CashMate that handles local currency conversion for digital credit through an airport kiosk. The group presented a simple user experience that also included an app that saves time and conversion rates. Team members: Yoav Cohen, Or Gruer, Daniel Ben Amotz and Amit Dror
Many thanks to Liam Briar, a second year student, for her reporting as well as write-up.

Noa Morag